The Curious Ways Brutal Snowstorms Affect How We Shop

So, we’ve heard the story at least a million times; the weatherman says it’s going to snow a few inches and everyone must get their milk and bread!

Thus, one would think that businesses rake in quite a bit of profit during winter storms. Yes, this is the case for the grocery industry, however it is not the case for other retailers. According to this article by Time, most places actually lose quite a bit of money during winter storms.

“And yet, bad winter weather is hardly a good thing for retail in general. In fact, for stores that aren’t selling groceries, gas, shovels, or boots, blizzards can be business killers.”

According to the article, which primarily centers its focus in the northeast, one major snowstorm can cost the city of New York upwards of $700 million, with $152 million in lost retail sales. This is brought about by stores closing their doors for a couple days, which means no transactions can be made at local establishments.

Be sure to check out the full article for an interesting take on the effect of major winter storms. It’s worth the read.